Social Networking Sites

Maintaining a Social Networking Site (SNS) requires considerable thought and time since it is necessary to add fresh and new material weekly. I believe it is worth the time and intellectual energy because of the benefits an author and publisher will receive when they are fully engaged on the World Wide Web.We currently maintain twelve SNS’s where we post title information, jacket art, author’s Q&A, videos, book trailers, reviews and anything else we believe to be relevant to the book, author or subject.

The leading benefit of posting your title on a SNS is that it maximizes your title’s search results. We believe that the more access there is to “impressions” of your book on the web, whether it be a review, bloggers post, an SNS, a podcast, and/or a dedicated website, the more likely your book will be noticed by those niche readers interested in the book’s particuliar subject.

Tip: When entering a BISAC for your title, list a minimum of three codes if your subject touches on different areas. This broadens the reach of your niche markets.

One example of how joining as many SNS’s that interest you can increase your chances of coming up on the first page of a search engines results involves a title, Charanavi. If I search through Yahoo’s search engine for “animal fortune telling,” the top results include this title, which was recently added to twelve SNS’s.

The conversation between the author and/or publisher and the reader begins when you meet on the web and begin to share your knowledge and passionate interests. As an author or publisher your goal is to form or join a community of likeminded readers that you can begin to form a relationship with. Did they like your book, what character did they find most interesting, would they like to see you expand on your idea? This kind of social networking is vital for your goals of sharing information, a story, a passion or an idea.

I have heard recently that the new mantra of “Content is King” has been replaced by “Contact is King.”

Be out in cyber space, engage with people and encourage your authors to be out there also.
For a list of SNS sites: http://www.midpointbooksnyc.com/